Only the best for your little one. From the very beginning. Crafted with love by founder Jesse Golden for her own baby, Happy Baby Oil is thoughtfully formulated without artificial fragrance or unnecessary harsh ingredients. Triple Verified by EWG, Think Dirty, and the National Eczema Association Seal of Acceptance™, it's designed to nurture and protect even the most delicate skin. Because your baby deserves nothing but the best. Parents have enough to worry about. We believe skincare should be one less thing.