For years people would ask me what my "golden secret "was, so I finally decided to share it with the world.
Our CEO & Founder
Hi loves, I'm Jesse.
I'm a mother of two, a holistic health practitioner, a yoga teacher, and the formulator behind every product in this line — refined alongside our cosmetic chemist to ensure every blend is safe, stable, and as effective as it is intentional.
Long before wellness became a trend, I was drawn to the intelligence of nature, ancient healing practices, and alternative ways of living. I began formulating my own products from a young age — fascinated by plants, oils, and the way ritual could ground me. I graduated as a holistic health practitioner in 2009, and I've spent the years since living, teaching, and refining what real vitality looks like.
Living with rheumatoid arthritis deepened that work. It pushed me toward more intentional approaches to healing — aromatherapy, herbalism, alchemy. I formulated for nearly three decades before The Golden Secrets ever existed as a brand.
A friend who'd long admired my signature blend said: "Why not bottle it?" So I did. I made 100. They sold out. Over the years, I've personally formulated, handcrafted, poured, and shipped over 25,000 bottles. In 2021, we transitioned to a 100% solar-powered facility — but the soul of this brand is still the same.
I still read your messages. I still respond when I can. I still add handwritten notes to orders, because connection matters.
I'm 46. No Botox. No filler. I'd rather support my skin than fight my face. This isn't anti-aging — it's skin longevity.
— Jesse Golden, Founder
Words That Speak Volumes
Recognized By The Best
"Jesse has an incredible backstory and her journey is so inspiring. She has dedicated her life to making others better and I have enjoyed watching it from the sidelines."
Serial Entrepreneur & Motivational Speaker
"She is the founder & CEO of The Golden Secrets, a holistic, sustainable skincare & wellness line. using formulas based on ancient wisdom and organic beauty, Golden is taking skincare back to its natural roots."
"When rheumatoid arthritis threatened the livelihood of the LA-based dancer Jesse Golden, she fought back and - with just a little help from yoga - became social media's most 'flexible' starlet."
Jesse's Faves
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